Treasure Your River

For this buccaneering campaign, Treasure Your River, we once again joined forces with Hubbub. We invited businesses, residents and organisations situated along the River Avon to combat river litter.

sorting litter

During Treasure Your River, we ran events to clean up littERRR including fishing for hidden treasures with remote control pirate ships and encouraging communities to grab a litter pick and eye patch and climb aboard one of the world’s first recycled plastic fishing punts.

Check out our activities

school group

The Rivers Trust independently measured the impact of the campaign using technology such as geotagging litter reduction activities to create a map of the results of the nation’s collective efforts.

litter picking on boat

The philosophies underpinning the Treasure Your River campaign have continued with our work onboard SeaCycler so why not join us for your very own plastic fishing trip?

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The Impact


bags of waste collected


drinks cans litter picked


pieces of polystyrene removed

Thank you for being so proactive – the amount of engagement achieved and waste collected has been phenomenal!

Jack Hodgkiss
Project Manager, Hubbub